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Posted on August 13, 2008

Should We Believe the New Tagline in Obama’s TV Ad?

Barack Obama’s newest TV ad ends with a powerful tagline: “Middle Class First.”

I can’t argue with that sentiment—it’s been decades since any president did anything of the sort.

Should we trust Obama to carry through with it? Will he really put the middle class first?

I’m genuinely undecided.

On the one hand, many of McCain’s policies are right out of the George Bush playbook, which was about putting the middle class last: Enormous tax breaks for the ultra-rich financed through government debt. A neverending quagmire in Iraq that saps our country’s wealth and strength and does no good for anybody (except defense contractors). Anything to stop the de-industrialization of America? Anything to help the uninsured get health care? Fugeddaboutit.

Hard to do worse than that. Or is it? Obama’s “bittergate” comments revealed a deep contempt for middle America, or a the very least, complete ignorance of its real situation. Besides, for the last several decades, the Democratic Party has been completely in the thrall of liberal elites, who champion every possible fringe group but never average Americans. For Obama to truly help the middle class, he’d have to disown the fashionable class that rules his own party. So far, he’s shown little willingness to do so.

And both candidates are terrible on the one issue that threatens to bring down the middle class entirely: runaway Third World immigration, legal and illegal, especially from Mexico.

The bottom line: the fact that Obama has placed such a clear and unequivocal pro-middle-class statement in such a prominent position—the tagline of his TV ad—proves that he understands he’ll need the middle class vote in order to win. Let’s only give it to him if he puts his money, and his policy, where his mouth is, and makes clear, measurable campaign promises to the middle class that he can’t weasel out of later.

2 Comments on “Should We Believe the New Tagline in Obama’s TV Ad?”

  • Too Good to be true?? I don’t think so. I believe we have waited far too long for the Obama Presidency. My husband and I are middle class. In fact my husband was one of many who lost his job due to manufacturing companies moving out of America. Thanks to the Bush tax incentives why shouldn’t they move? We had one of those great ARM Mortgages that we couldn’t re-finance due to job loss. We have 5 children and even they can see Obama is the first politician to even sound like he is for the People. Praise God! Everyone voting for Obama must realize however, it will take more than a 4 term Presidency to clean up the mess the Bush legacy has left this Country. We have to ensure a future for our children. We are a Christian family proud to be supporting this candidate.

    Posted by Kimberly on August 17, 2008 at 4:50 am
  • [...] is no secret: appeal to the middle class. Candidate Barack Obama is already using the tagline “middle class first” in TV ads. And as the Milwaukee Journal-Sentinel reports, the middle class theme is consistently [...]

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